Pick Your Pocket

Shop It! 

Since the beginning of time (that's when jeans were born right?) Okay, maybe since the California Gold Rush and Levi Strauss around 1853 , jeans have been "one of the world's oldest fabrics, yet remain[ing] eternatly young," according to a writer for American Fabrics magazine. Keeping them "youthful", flirty, and fashionable, the pocket detail has become an art or, if you will, the maker's "calling card". An opportunity for designers the world over who wish to leave their identity in stitches. For the fashion goers, "name that jean" has become a game based on the pocket. And for those of us blessed to participate in the unruly lifestyle of retail, identifying the pocket can allow us to identify the make, color code and even the stock number of your favorite jeans.

Several years ago my stock manager and I would venture out on the town of Savannah, Ga. and play this pocket game. John was particularly good at identifying the pockets of any female in sight donning denim from either Abercrombie & Fitch or Hollister (our mothership) and then further diving into the style, color and stock sku's....sometimes even the size. John's pick up lines consisted mostly of things like "Hey, those 1111's sure look good on you!" and pretty much died upon being released from his mouth. The pocket game expanded for us and today we are jean-ius's of the artful stitching. Here (and in the polyvore above) are some of our favorites....What's yours? 

Rock & Republic

James Jeans & True Religion

Lucky Brand & Marc By Marc Jacobs

 

Joe's Jeans 

 

Til the next story or trend...

-CK